Molekula is a Prague based creative studio that adapts its size & structure to fit the needs of every project.
Intro
7 seconds – that’s all you have
to make a first impression
You either make a great impression, or you lose that customer forever. We will make sure that your brand draws people in, is always recognizable, and is ultimately one that people fall in love with.
Services
Strategy
The right strategic direction is the key to extraordinary results
Before we get into design or communication, allow us to define “strategic direction.” It is a crucial aspect not only of brand building and marketing but primarily for guaranteeing business results.
We start by conducting market research and a business analysis. We forecast future developments and trends and reveal your primary competitive advantages and brand position. Then we closely monitor your brand, ensuring a symbiotic relationship between your brand identity and communication.
research
advantage
analysis
positioning
Brand identity
Make your brand visible and loud
A brand is defined by how it is perceived by customers on the outside, but also by how your employees see it on the inside. It’s the emotion that your brand evokes. But most importantly, it’s about whether or not your product sells and whether or not the best people in the business want to work for you.
This all comes down to a unified identity which is reflected in everything that represents you. From your logo, to your product, to the e-mails you send your customers. We will help you find your identity, give it a name and transform it into something tangible.
structure
- Your values, personality, story, products and services
- Strategy, positioning, logo, visual elements, composition, images, tone of voice
- Customer experience, website, social media communication, printed materials
Websites
Top-notch and timeless web solutions
We create impeccably designed websites that will boost your relationship with your customers and meet even the most demanding business targets.
Whether it’s a complex portal, efficient landing page, corporate website or unique microsite–many of our past projects have received domestic and international acclaim.
- We will help you to set your goals
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Together we will define your target audience and goals. We will conduct a detailed analysis and select the right communication channels and content strategy to fit your needs.
- The entire creative process from A to Z
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We will present you with a concept that will illustrate how the website will look and feel. You will receive a functional prototype where you can test all of the site’s functionalities. We will write up the texts, draw the illustrations, shoot the videos and take photos. Then we will neatly wrap it all up in the perfect design, optimized for all devices.
- We will bring the entire website to life
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Our developers, together with our creative team, will bring the graphic designs to life. All of the details and animations will be fine-tuned to create the ultimate user experience. This of course comes with basic search engine optimization, setting up analytics and routine reporting.
Digital products
Let your users fall in love with your digital product
Web and mobile applications, e-commerce solutions, smart TV apps or wearables. No matter the platform, our goal is to ensure the commercial success of your product as one that users know and love.
Our expertise extends to everything from planning and defining your product, to creating the concept and prototype, all the way to designing the final product and QA during development. We can also provide invaluable support for your internal team and lend a hand with implementation.
Structure
The essence of who we are is our
ability to create a unique team for each project.
The years spent in advertising and the communication business have taught us that every project is different and calls for different skillsets.
That’s why we work with a vast network of experts in strategy, UX, copywriting, design and more.
First we pinpoint the issue and then we identify the ideal solution. We then use this information to put together the right team with the required expertise.
No project is complete until everyone
is 100 % happy with it.
Elements
Honza
Kolář
Creative Lead, Founder
Bio
Honza has over 14 years’ experience. He spent 9 years working as a designer, art director and head of design at some of Czech Republic’s most prominent digital agencies. He then ventured off to co-found the digital company TWO, where he worked for 3 years before going freelance for the past two years.
He brings a wide range of expertise to the table, from web design and wide-ranging digital solutions to interactive installations, campaigns and brand work. Over the past few years he has honed his focus towards visual identity and brand identity. In everything he does, he places the utmost importance on delivering high-quality work and ensuring long-term results for his clients. This explains why he has a lot of domestically and globally acclaimed projects under his belt, with his work making regular appearances high up in the ranks on Behance.
Molekula is Honza’s brainchild. He is a perfectionist and likes to be surrounded by like-minded, hard-working individuals.
Klára
Palmer
Ideamaker, Copywriter
Bio
Klara’s main role is writing texts and cooking up concepts, regardless of which platform or format they will come to life in. She firmly believes that as long as the content is clear, it will always find a form to call home. This is why she plays a large part in telling us how things should look and work.
She has devoted the past 13 years of her career to advertising and has since worked for various agencies such as DDB, Nýdrle and Young&Rubicam. She can currently be found at McCann Prague. She has put together campaigns for clients from different industries, such as Česká spořitelna, Staropramen, Billa, Mastercard, Danone and Gambrinus.
Martin
Babic
Photographer, Ideamaker, Copywriter
Bio
Martin has been in the industry for over 15 years and has worked at Mather Advertures, OgilvyOne and Nydrle as a copywriter, idea maker and creative director. He has partnered up with brands such as Vodafone and Kofola.
He’s always been an avid photographer and has two published books about Prague under his belt.
Andrew
Trovaioli
Brand Strategist
Bio
When international brands need to sift through the data to uncover the human element and map a creative narrative to a solution, combining memorable, impactful visuals, they always know how to reach Andrew.
He holds a Bachelor of Business Administration from UCLA and excels in market research, brand strategy development, and creative campaign design. His inspired thinking and the creative blend from both his parents led to enduring pop culture successes for Levi Strauss whilst working as Creative Lead for world-renowned ad agency BBH London. Andrew also developed profitable digital and TV ads for Audi, Sony, Channel 4, Transport for London, Johnnie Walker, Tom Ford, Dolce&Gabbana and Uniqlo.
Currently, apart from his strategic involvement in Molekula, he is working also as a Senior Insight Manager at GEELY, specializing in Automotive, Technology & Industrial Products. Prior to this role, Andrew served as a Global Brand Strategist at Enigma Digital Enterprises, a Brand Strategist at Omnicom Media Group, a Portfolio Marketing Manager at WPP, and a Creative Team Lead at BBH Global.
Andrea
Kadlecová
Social Media Manager
Bio
Andrea has over 14 years of experience working as key account manager for various Czech and international clients. She devoted an entire year to launching what has become the most popular travel website, Amazing Places, as senior account manager.
Social media has always been part of her job description. She’s managed the company accounts and prepared campaigns for brands such as the Bernard Brewery. She knows how to tap into the needs of both fans and owners of big companies and small businesses alike, anything from diving centres to funeral homes. It’s part of the reason why everyone around here calls her the “Instaguru”.
Zuzana
Marhefková
Art Director, Illustrator
Bio
Zuzana has been designing for more than ten years. While studying visual communication, she completed several stays abroad, devoted herself to the creation of corporate and visual identities. After graduating, she worked as an art director in creative agencies in the Czech Republic and Slovakia.
She approaches projects conceptually and, thanks to this, designs visual solutions that can be adapted to various types of media. She specializes in designing brand identities, editorial design and illustration. According to her, the right design includes lightness, functionality, simplicity and wit. Zuzana masters all these features of good assignment and with her own meticulousness she will guide you through the design process from start to finish.
Zdeněk
Kurečka
Experience Designer
Bio
Zdeněk has spent over 10 years immersed in digital projects. He specializes in user experience and the adjacent fields of project management and business processes. He first spent 5 years in technical and creative roles at the Nydrle agency. He then spent 2 years at studio TWO, which he co-founded. He has recently shifted his focus to collaborating with start-ups, specializing in digital product design.
He firmly believes that good design is a combination of efficiency, simplicity, and enticing visuals. He is constantly seeking to improve on design flaws.
Airin
Happiness manager
Bio
Airin is the youngest and also most beautiful member of our team. It’s the first thing you notice when you walk through our door. She won’t make you coffee, but she will give you a hefty dose of canine cuddles.
When we’re all sitting together, she always makes it very clear as to who in the room is both the most important and the happiest. Her entirely unique take on her job description would make her an apt guru to all happiness managers in Prague. In short, her motto is “If I’m happy, you’re happy”—highly debatable after you’ve played fifty rounds of fetch and want nothing more than to send her to her doghouse, but out of the utmost respect for her esteemed position, we keep throwing that ball until we drop. To our own surprise, we really do feel much happier and it makes the day at work just fly by.
František
Traksl
Analyst, Project Coordinator
Bio
František started out in 2009 as a front-end developer at the Nydrle creative agency, slowly working his way towards UX and project management.
Throughout his professional career, he has helped various brands with their online campaign strategies, photo and video production, social media branding, as well as full-scale email brand marketing. He has a honed focus on web analysis and development. His roster of clients includes Vodafone, E.ON, Sazka, Lexus and others.
Until 2020, he served as project director for the Follow Bubble content agency, where he was responsible for client websites and developing internal applications. He can now be found at Sazka in the role of IT business analyst.
