Brand Strategy, Identity & Activation

Brand
Analysis

An

We conduct an in-depth analysis of your brand, from its presentation and communication to its competition.

We assess your brand’s online presence and the impression that it leaves. We shed light on your brand’s weak spots and room for growth and provide recommendations on how to strengthen your brand.

We first examine your position on the market, communication style, competition, and the backstory of your business. This helps us identify the unique ingredients that define your brand.

Mini Analysis

A process through which we look at your brand through the eyes of someone who discovered it on their own or by word-of-mouth. We take a close look at your brand’s communication and visual presence on your website, social media, and in the online world in general. We compile a report on the kind of impressions your brand can create. We put all of this in the context of your competition. We analyse the brand presence of competing businesses and what their brand communicates and through which avenues. In addition to the insights furnished by this analysis, we also make some suggestions on how to better work with your current brand identity.

Full-scale analysis

A deep dive into the core of your brand. It entails a series of workshops designed to identify the main challenges of your brand and business and its potential. These sessions incorporate some elements of the mini analysis, though our findings enrich the context to a deeper extent. The full-scale analysis will help shed light on your brand’s weak spots, including the root causes and possible solutions for how to improve your company’s overall image. The end result is comprehensive insight into your company’s customer communication and suggestions for areas that need improvement.

Brand
Strategy

St

We create a strategy that clearly sets your brand apart, defining its character, values, mission and goals.

We identify your target audience and communication style. This is then all compiled into a brand manual for internal and external use.

Using the results of our analysis, we formulate a strategy. This is a set of guidelines for how your brand should operate in the future in order to make a lasting impression and have the right impact.

Our strategy is designed to clearly set your brand apart from the competition while at the same time ensuring that it is attractive and easily recognizable among your target audience. In addition to the brand design itself, we also define the brand’s character, values, mission, vision, and goals. We work out who precisely your target audience is, their needs and how to meet them, and how your brand will choose to communicate with its audience.

The results are then compiled in a concise and clear-cut brand manual, ready to be used by anyone who works for or with the brand, whether it is people within the company, an agency, or external partners.

Brand
Identity

Id

A brand is more than just a logo and colour scheme. It has a soul, character, and face of its own.

We will help craft your brand to ensure that it is consistent, authentic, successful, and financially viable across all communication channels.

First, we define the main concept behind your brand, which serves as the foundation of your identity. This concept determines how your brand will look, walk and talk. We then craft a complete visual and textual identity – the logo, typography, colour palette, and tone of voice – all based on a unique brand concept which ensures that your brand is both recognizable and memorable.

We have to remember that a brand is not only a logo, colours and typeface – even though these elements constitute the basis of its tangible form. Brands are in fact made up of two parts: the brand identity is the soul and the visual identity is the face. The first part determines the brand’s behaviour and the kind of impression it makes. This is captured from the very creation of the brand name, to the slogan, to the tone of voice.

The second part makes sense primarily from a business perspective. The logo, colour palette, typography, and accompanying graphics all come together to help your brand succeed. This is why branding calls for a holistic approach. When you realize that everything you do has an impact on your brand, you see the need for consistent communication across all of your brand’s channels. We can lend a hand with this, too.

Brand
Applications

Ap

We apply your identity wherever it is needed, from business cards to websites to social media to office interiors and signage systems.

We like to take on unconventional formats and we enlist trusted partners to execute our vision.

We can deliver any format. We are always open to accommodate our clients and produce work that is truly beneficial and in line with their brand. Our services include bespoke websites, helping clients with their social media presence, and even producing atypical formats when the situation calls for it.

It is absolutely crucial to maintain consistency across all communication channels, which is where we come in. This starts with gaining a complete understanding of the brand manual we create for you and ends, for example, with incorporating your visual identity into your corporate space. We create business cards, document templates, breathtaking presentations – in short, everything that makes sense. We don’t shy away from a good challenge and love to experiment.

Brand
Building

Bu

We will steer your brand to grow strategically, creatively, and above-all, consistently.

This extends to preparing campaigns, visuals, texts, merch and even trade fair booths.

Branding doesn’t end with the launch of your brand. It requires steadfast and consistent effort and it is easy to stray from this path and get lost on the way. We will help you grow and evolve under our strategic guidance, creativity and oversight of your communication activities. All for the sole purpose of keeping your brand relevant and strong.

We will help prepare your campaigns, both in terms of the visuals and text. We will guide your brand’s communication activities to ensure they stay on track and are in keeping with the set tone.

Do you need someone to design your company merch, prepare a trade fair booth or incorporate your brand into your corporate space? No challenge is too great. We provide full-scale solutions tailored to your needs.

Brand
Guard

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A service for brands that want to keep their visual style and communication in line with their strategy.

We will explain what works for your brand and what doesn’t and, if necessary, provide insight on how to get your brand back on track.

BrandGuard’s mission is to connect with brands that strive to maintain a visual style and communication that are consistently in line with your brand’s originally defined strategy and identity.

You will regularly receive answers from us about what’s working well and where the brand is drifting off course, along with recommendations on how to bring it back to the defined path. We’ll make sure your visual style and communication direction remain aligned with the originally defined strategy and identity. We’ll tell you what’s working and where the brand is veering off, together with suggestions on how to guide it back on track.

Services

Brand Analysis

Brand Strategy

Brand Identity

Brand Applications

Brand Building

Brand Guard

Our Process

Impulse¹

Reaction²

Connection³

Growth⁴

All the
buzzwords