We redesigned the Amazing Places brand several years ago and since then it’s become our lovebrand. Of course we knew that a new website was in order, but all in good time.
Our vision was clear: we knew that we didn’t just want to give it a new look, but wanted to elevate the entire user experience. Our goal was to allow users to completely immerse themselves in their search for the perfect spot, to soak up the magical atmosphere, or simply ride the wave of endless inspiration.
Our task was to create the entire design and interactive prototype of the website. Our designer, Jan Kolář, ended up wearing many hats, taking on the role of UX lead as well as some of the copywriting. And it paid off! The website is user-friendly and intuitive, with all the information carefully compiled and sorted. There’s inspiration around every corner and trips can be booked with just a couple of clicks. All you need is to sit back and relax, grab your laptop or phone, and start exploring.
We know that the magic of Amazing Places is all thanks to the unique magic of every destination. This is why we gave each of the places as much space and attention as they deserve. The lush photos are accented with nifty pictograms created by leading Czech illustrator, Jirka Jaroš.
