In 2017, Iseco was a small but forward-thinking company specializing in information security. Our original task was to design a new product which was to be launched on the American market. After conducting several workshops, we came to the conclusion that we have to dig much deeper and shift our focus to the overall presentation of the company.
We geared our attention towards the nature of the industry and the company as well as exploring a vision for the future. We created an identity which succinctly communicates the company’s primary goals and best reflects its strong points.
And it paid off. By 2020, Iseco became a major player in the field and managed to expand onto the global market. We are happy that we were able to play a part in their success story.
Impulse¹
The entire rebranding process was an important milestone for Iseco in terms of how they think about the value of their brand and its impact on the entire business.
Reaction²
The new brand was very well received by professionals in the field, clients, and potential employees. The visual identity has a very modern flare and its application from the website to company merch makes it stand out on all fronts.
Connection³
Profound connections have been made, namely with the new generation of experts who are joining the ranks of the Iseco team. This is largely thanks to the innovative HR campaigns from our studio aimed at university students and graduates.
Growth⁴
Iseco has nearly doubled its number of employees, reflecting the positive growth of the entire business and attesting to the company’s leading position in the field of information security, both in the Czech Republic and beyond.
