But like most companies of its kind, even though business was booming it reached a point where communication was growing increasingly stagnant due to an outdated logo and virtually non-existent visual identity.
This is why they entrusted us to create a brand new visual identity. An identity that would not only represent their young, dynamic team, but also the brands they distribute. We built up the brand using five pillars: Boldness – because the brand is bold and ambitious, Visibility – because visibility is at the very core of its business, Simplicity – because it needs to give the presented brands room to shine, Vibrancy – because it is a young, dynamic company, Emotion – because it lives for the very brands it represents.
In addition to the logo and visual identity, we also created a new corporate website for Display Me. Our goal was to build a communication foundation that reflects a strong and confident brand, one that customers can easily recognize and trust.
In cooperation with Joey Ali Tehranian from the Renegadz agency, we focused on crafting a visual and verbal language that stands out from the competition and builds on minimalist design and emotions. This is rather novel in the B2B segment, allowing for the brand to set itself apart from the sea of uninspired companies that the market is flooded with.
Impulse¹
A new and holistic approach to branding gave the client insight into the hidden potential of his own brand, sparking a new way of thinking about the possibilities ahead.
Reaction²
The brand established itself on the market as a forerunner in the distribution of luxury goods.
Connection³
Display Me managed to increase the number of B2B clients who share the same philosophy and passion for the brands they represent.
Growth⁴
Since the rebrand, Display Me has expanded into other markets in the broader Central European region.
