The goal was to infuse the human aspect of the company into its corporate presentation. We had to retain the core of the identity, the name Invest Gate, but the other new names, visuals and set of brand identities were created by us.
The key element here is an effortless, confident and flexible logo that symbolizes a gateway to the world of finance. The textual level of the identity emphasizes the company’s personable approach using a slogan system centred around the phrases “It’s important to us that…” followed by “Come on in”, evoking the team’s accommodating and approachable character.
The result is an elevated, concise and striking identity with a clearly defined set of rules. Each company was also given its own colour scheme and key visuals to best reflect its business profile. The new brand is ready for wide use – from online and print media to building signs. We also shot a series of corporate portraits in the Foyer coworking space using the theme “personable but professional.”
Impulse¹
The process of creating a new identity prompted Invest Gate to see branding through an entirely new lens. Branding thus became a strategic tool that changed the way that both the owners and the entire team understood their own brand.
Reaction²
The new identity significantly bolstered the brand’s standing among current and new clients. Invest Gate is now perceived as a strong, confident player with a clearly defined set of offerings. The company has even seen a spike in followers on social media, as the new identity has prompted the team to promote the new brands and increase visibility within their communities.
Connection³
A sophisticated visual system and brand structure instantly clues clients into what Invest Gate really is and what it can offer. It accelerates the process of relationship building and fosters trust from the get go. The identity speaks for itself, which in turn bodes well for financial performance.
Growth⁴
The new identity is not just about appearances – it propels the company’s growth. Invest Gate is now able to expand its operations, namely in the area of investment, while also generating societal impact. The company currently has new projects in the works, including resorts for senior citizens, which aim to elevate the standards of care.
